Korea International Trade Association Vice Chairman Oh Young-ho, second from right, shows buyers around the “Big Buyer Exhibition” at COEX in southern Seoul, Thursday. / Courtesy of KITA
The two-day event ― “Export to China, Export to the World 2009/2010” ― is being held at the COEX Mall in southern Seoul.
KITA teamed up with China’s Alibaba.com, the world’s largest business-to-business online marketplace, to offer opportunities to market products from Korean small- and medium-sized enterprises (SMEs).
Participants in the fair include 12 of the world’s 500 biggest companies selected by U.S. magazine Fortune, such as Walmart, Levis, Nestle, Best Buy and French-based international retail group Auchan.
Some Chinese conglomerates are also taking part in the exhibition, including the Vanguard Group, China’s No. 1 retail chain.
The fair is part of the joint program between KITA and Alibaba.com, which will run for a year, and aims to give Korean SMEs a better chance to export their products and open up new markets for them in China and other overseas destinations.
Also as part of the program, Alibaba.com opened a channel featuring products from Korean suppliers, the third specialty country channel launched on their Web site following China and India.
KITA estimates contracts valued at $440 million will be signed at the fair. – read more at The Korea Times…
One Response to “Foreign Big Buyers Look to Korean Goods”
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November 19th, 2009 at 7:44 pm
Nice writing style. I look forward to reading more in the future.