Sony 3D Tech Electronics
The maker of Bravia televisions and PlayStation 3 game consoles said Thursday 3-D-related products, excluding content, will generate more than ¥1 trillion in the 12 months ending in March 2013. The Tokyo-based company will begin offering TVs, Blu-ray players and game consoles that adopt the technology starting next fiscal year, it said.
Stringer’s bet that 3-D will spread from the movie theater to the living room highlights part of his strategy to revive a company that’s forecasting its first back-to-back annual losses in half a century. The move may signal a shift in focus as the Welsh-born executive nears his target of cutting ¥330 billion in costs by eliminating 20,000 jobs and shutting 10 factories.
“I doubt 3-D will become a hit,” said Naoki Fujiwara, who helps oversee $4 billion as chief fund manager at Shinkin Asset Management Co. in Tokyo. “Investors want to see how the company will make money.”
Stringer also plans to drive sales growth by offering electronic-book readers and an online service that can be accessed from Sony’s TVs, music players, game machines and other mobile products, a business the company projects will generate ¥300 billion in the year ending in March 2013. – read more at JapanTimes.com…
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