A shopper buys Windows 7 at Bic Retail in Tokyo (Photo: Microsoft)
Microsoft Japan said the company made Windows 7 lighter on system resources after learning a lesson from Vista’s bad reputation. The number of computers shipped in October has also increased thanks to the Windows 7 effect on the PC market. Microsoft is aiming to further increase its sales as retailers enter their year-end sales battle.
“Sales of Windows 7 since its release have surpassed those of XP, not to mention Vista, and they continue to advance at a good pace,” said Shoji Doyama, vice president of Microsoft Japan, at a recent sales strategy meeting.
Microsoft said that in the four days after Windows 7 hit shelves, sales topped the number of copies of Vista sold in a year. To further boost sales, Microsoft is teaming up with 26 computer and computer equipment manufacturers in a promotional campaign aimed at fathers in their 30s who have children attending elementary school. It plans to advertise the ability to easily edit videos, create New Year’s postcards with photographs and animated characters, and carry out other operations using Windows 7’s new features, such as its touch-panel support. – read more at The Mainichi Daily News…
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November 29th, 2009 at 4:28 am
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