McDonald's and its competitor KFC in Shenzhen
“We expect to increase our capital investment by 25 percent over last year,” said Kenneth Chan, McDonald’s China CEO, during the launch of a new marketing campaign on Friday.
“We continue to be extremely bullish about our business in China and will continue to invest in opening new restaurants,” Chan said, but declined to disclose the investment amount for 2009 or 2010.
McDonald’s, which competes with Yum Brands’ KFC in the US and China, was planning to open 150 to 175 restaurants in China in 2010, which would lead to the creation of 10,000 new jobs, he added.
The company said it had 1,135 stores in Chinese mainland as of the end of 2009.
McDonald’s is launching a new brand concept called “Make Room for Happiness” to mark the 20th anniversary of the opening of its first restaurant in Shenzhen. – read more at ChinaDaily.com…
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