VWBeetleAd

A Volkswagen China ad for the new Beetle. The company is considering a new Guangdong plant to meet demand in South China.

By Jin Jing – GERMAN car maker Volkswagen AG is considering setting up a new production base in Guangdong Province to boost sales and raise market share in south China, a Chinese newspaper reported yesterday.

More than 4 billion euros (US$5.5 billion) will be invested in the new facility, due to be completed in 2013, which will make models under Volkswagen, Audi and Skoda brands, The Beijing Times said, citing Winfried Vahland, president of Volkswagen China Group.

Two factories with output capacity of 200,000 units each will be set up by VW’s domestic ventures, the report added.

Since VW entered the Chinese market in 1984, it has performed sluggishly in south China, where Japanese rivals, including Toyota, Nissan and Honda, are dominant.

Last year, VW announced plans to boost sales and raise market share in south China, including the Guangxi Zhuang Autonomous Region and provinces of Hainan, Zhejiang, Jiangxi and Fujian. – read more at ShanghaiDaily.com…

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