Taiwanese Artist Pace Wu introduces Disney New Year stamps in Shanghai, December, 2007. Disney is expanding into smaller Chinese cities with its new Toonsland band.
Toonsland is reported to be a one-stop retail store that provides up to 600 kinds of products, covering apparel, stationery, and toys featuring characters from Disney cartoons. Each store will have an average area of about 60 square meters.
Han said that in addition the adoption of a comprehensive one-stop model, Toonsland’s products and prices will also be different from those in the first- and second-tier cities. Products in first-tier cities focus on fashion and details, but these in third-tier cities focus on practicality and simplicity. Also the prices of products sold in Toonsland stores will be lower than Disney products in first-tier cities. – read more at ChinaRetailNews.com…