A model poses in front of a car produced by Shanghai GM at an auto show in Shanghai. Am Xin / China Daily
The number of car models in China’s showrooms quadrupled in the past six years, forcing companies to fight for attention by unveiling vehicles at the Imperial Ancestral Temple in Beijing and the Great Wall outside the capital – and by paying Olympic gold medalist Michael Phelps millions of dollars.
“It is clear that brands are still in the forming process,” said Joerg Mull, chief financial officer for Volkswagen AG’s China unit. “One of the keys for success in China in the long run is brand building and brand establishment.”
About 83 percent of Chinese buyers last year purchased their first vehicle, said the State Information Center, a research arm of the government’s National Development and Reform Commission.
At stake for China’s more than 130 carmakers is winning loyal customers in world’s largest automobile market.
Sales in the country surged 46 percent to 13.6 million last year, according to the China Association of Automobile Manufacturers. In the US, sales slumped 21 percent to 10.4 million, the fewest since 1982, according to Autodata Corp.
This year, sales in China may rise more than 10 percent to about 15 million vehicles, Chang Xiaocun, head of the Ministry of Commerce’s market construction department, said. Customers choose from 221 models, more than double the total of 2008 and more than quadruple that of 2004, the manufacturers association said.
“You’ve got to create the right image, you’ve got to market it aggressively,” General Motors’ China President Kevin Wale said after the company and Chinese partner SAIC Motor Corp launched their Buick Excelle XT in Shanghai.
Car buyers in China tend to be younger than those in the US, Wale said, so the Internet is a key part of an automaker’s marketing strategy. The average Buick customer in China is 28, married and a college graduate. His US counterpart is 66 and doesn’t have a degree, General Motors China said.
Office Buildings near the Singapore River (photo: Randal Rayborn)
Singapore gains advantage from surplus office demand in Hong Kong: A 20 to 25 per cent fall in Grade A office rents in Singapore this year will emerge as a reason for widening the gap between rents in Singapore and in Hong Kong, and will give Singapore a competitive advantage with firms looking to expand in Asia, property firm Savills said yesterday. Rents are speculated to fall to $5 per square foot (psf) per month in 2011, accounting to a massive new supply comes on-stream, the firm’s research shows. Grade A office rents stood at $8.80 psf per month at the end of 2009, reported Savills. (Via TopNews Singapore.)
Hainan to halt land development approval on speculation concerns: China’s southern island province of Hainan will suspend land leasing and development approval in a move to curb property speculation, the province’s Party chief has said. Following a tourism promotion policy document issued by the central government earlier this month, real estate developers have flocked into the island, causing new property bubble concerns, Wei Liucheng, secretary of the Communist Party of China Hainan provincial committee, said at a meeting in Haikou Friday. (Via Business – People’s Daily Online.)
Taipei direct flights to Shanghai may begin: (ChinaPost.com.tw) – Direct flights between the Taipei Songshan Airport and the Shanghai Hongqiao Airport are likely to be launched before World Expo 2010 Shanghai opens on May 1, as Deputy Shanghai Mayor Tang Dengjie said Friday that both sides have completed various technical preparations and are working hard to kick off direct flights as early as possible. (Via Taiwan Headlines – Business.)
Tensions bubble over gas project: Japan warned China on Sunday that it would take action if Beijing starts gas production in a disputed field in the East China Sea, Japan’s Kyodo news agency reported. Although the two countries reached a broad agreement in 2008 on principles intended to solve the dispute by jointly developing gas fields, progress has been slow and Japan has accused China of drilling for gas in violation of the agreement. (Via RTHK On Internet – Finance News.)
Mazda eyes dissolving joint car production with Ford in China: Mazda Motor Corp. is considering dissolving its partnership with Ford Motor Co. for the joint production of cars in China to increase its flexibility in meeting growing demand for Mazda-brand cars in the country, company sources said Sunday. Mazda plans to withdraw from Changan Ford Mazda Automobile Co. in Chongqing, a joint venture of Mazda, Ford and a Chinese automaker, after production of Mazda cars at the plant is transferred to another joint venture of the three automakers in Nanjing in May, the sources said. (Via Kyodo News (Business).)
A worker at an auto assembly line in Ningbo, Zhejiang province. (China Daily)
“It wasn’t like this a couple of years ago,” said Pan, 34, whose husband runs a property development company in Shandong province. “We used to buy and get a car straight away, and now you have to pre-order and wait.”
China overtook the US last year as the world’s largest automobile market with sales surging 46 percent to 13.6 million, according to the China Association of Automobile Manufacturers. Nissan, Ford Motor Co and Honda Motor Co are running their Chinese factories at full capacity, with overtime and weekend shifts, and still can’t deliver enough cars.
“Based on our current growth rate and planning assumptions, the capacity of our two facilities will not be able to accommodate the expected future demand for our products,” said Nigel Harris, general manager of Ford’s venture with Chongqing Changan Automobile Co.
About 99.7 percent of cars made in China through November last year were sold, the association said. Foreign automakers are expanding assembly lines as buyers in secondary cities beyond Beijing and Shanghai benefit from government subsidies of at least 5 billion yuan ($732.38 million), a sales tax cut and 8.9 percent economic growth.
Car sales have been fueled by demand in rural areas.
“Spending power in the medium and small cities is rising, and demand there has surpassed that in bigger cities,” said Wei Tuo, a Henan province dealer for Nissan’s joint venture with Wuhan-based Dongfeng Motor Group Co. “Cars are no longer considered a luxury item but a standard consumer product.”
Wei’s company has about 40 outlets in central China selling several brands. About 55-60 percent of sales come from middle- and small-sized cities.
Nissan is the No 1 Japanese automaker in China, with last year’s sales rising 39 percent to 756,000, outselling Toyota Motor Corp and Honda, according to the three companies. Nissan’s top seller is the Teana. – read more at ChinaDaily.com…
Beijing airport getting mostly back to normal following snow: Beijing Capital International Airport reported 231 delayed and 40 canceled outbound flights as of 2 p.m. Tuesday after record heavy snow paralyzed the airport earlier in the week. Services were mostly back to normal with the three runways all open Tuesday thanks to more than 300 workers who worked for 60 hours to clear the snow and ice, said a spokesman for the airport management department. The airport authorities attributed the disruption mainly to bad weather in airports outside Beijing… (Via Business – People’s Daily Online.)
China Becomes Top Exporter: China took over the mantle of the world’s top merchandise exporter from Germany in 2009, aided by a global economic crisis that has taken a greater toll on other trading powers. (Via WSJ.com: What’s News Asia.)
Taiwan’s Xiabu Xiabu Opens 100th Restaurant On The Mainland: Xiabu Xiabu, a Taiwan-invested hotpot restaurant chain, has opened its 100th restaurant in Daxing, Beijing. Following registration in Beijing in 1998, Xiabu Xiabu opened its first restaurant in Beijing’s Xidan in March 1999. As the first bar-style small hot pot restaurant in Beijing, the company has developed steadily during the last ten years. (Via ChinaRetailNews.com.)
U.S. eclipsed by China in 2009 auto sales: New car sales in the United States plunged more than 20 percent in 2009 to a 27-year low of 10.43 million units, less than the 12.23 million units sold in China during January-November, making the country the world’s largest car market for the first time, data released by a U.S. research firm showed Tuesday. The result marked a historic turning point in the world automobile industry, which had been led by the Big Three Detroit companies since Ford Motor Co. began mass production in 1913 introducing the world’s first belt conveyor system. (Via Kyodo News (Business).)
Singapore PM: No return to pre-crisis growth: Singapore’s Prime Minister Lee Hsien Loong said that the city-state requires a long time to achieve the pre-crisis growth levels of 7 to 10 per cent as the recent economic slowdown has adversely impacted almost all key economic parameters. PM Lee, addressing a bursary award ceremony at Townsville Primary School, said that economy has been, however, showing the signs of resilience as demand in all spheres is slowly picking up due to stimulus measures taken by the government. (Via TopNews Singapore.)
