
Apple's iPhone is a big hit in its first week of release in South Korea
By Kim Tong-hyung, Staff Reporter (The Korea Times) – Samsung Electronics and Apple are about to duke it out in Korea’s emerging “smart” phone market, and it looks like local Internet company, Daum (www.daum.net), will have a role in settling the bragging rights.
Daum, which operates the eponymous Web portal that trails only Naver (www.naver.com) in online traffic, is having all of its 1,000 employees choose between the newly released Apple iPhone and Samsung’s flagship smart phone, T-Omnia II, in the company’s free phone program.
Daum is desperate to get ahead in mobile Internet services, and by providing data-enabled handsets to employees for free and paying for their data expenses for the first two years, the company is looking to source innovation in-house.
It remains to be seen which between the iPhone and T-Omnia II end up as the phone of choice for Daum employees, and Samsung seems eager to advise them on their happy headache.
According to Daum officials, Samsung sent sales personnel to Daum’s Seoul headquarters to convince the company’s employees that T-Omnia II represents the better device.
The iPhone is released by KT, the country’s second-biggest mobile operator, while T-Omnia II is pitched by SK Telecom, the top wireless carrier that has a 50-percent-plus market share.
“We thought we were getting iPhones at first, but with T-Omnia II later becoming an option, there are more things to think about,” said a Daum employee.
“In the past few years, we have been putting much emphasis on delivering mobile Internet services and Apple’s mobile Internet devices, such as the iPhone and iPod Touch, were greatly considered when we developed new applications. So there has been a buzz in anticipation of an iPhone release among us for years, but you would have to say that T-Omnia II is an impressive device in its own right.”
Although it would be over-the-top to call the event the “Judgment of Daum,” it is easy to understand why the normally unflappable Samsung is touchy about the results.
Less than a week after its release, iPhones are flying off Korean shelves and showing promise to shake the hierarchy of the local handset market where Samsung and its bitter industry rival, LG Electronics, have been enjoying a near-duopoly. – read more at The Korea Times…